MRKG 2333 Principles of Selling

Course Information

Course Description

Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople.

Assessment Levels

R1, E1, M1

CIP Code

52.1401

Credits (SCH)

3

Lecture-Lab-SCH

(3-0-3)