MRKG 1302 Principles of Retailing

Course Information

Course Description

MRKG 1302. PRINCIPLES OF RETAILING (3-0-3) Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques and factors that influence retailing. 52.1401

CIP Code

52.1401

Credits (SCH)

3

Lecture-Lab-SCH

(3-0-3)